The Los Angeles-Long Beach market moved up to the lead spot in meetings and events volume in the U.S. for July, according to data from Knowland. This is the first time this year that the market took the lead in event volume. Overall U.S. meeting and event volume for July was up 22.1% over the same month last year.
With an increase in event volume of 67% for this month, Los Angeles trends are consistent with the general industry showing a shift in attendee volume share to smaller events, with a 27% reduction in groups 101-300 attendees, while 25-50 and 76-100 attendee groups were up 16% and 10%, respectively. Florida markets Miami and Orlando were in second and third place for increases in event volume, with 62% and 28%, respectively.
Year-over-year comparison: July 2023 event volume increased 22.1% over July 2022.
Top five markets (by event volume): Los Angeles led with education meetings, followed by training/education. The following four markets, Orlando, Miami, Las Vegas and Dallas, rounded out the top five. The top drivers for these markets were:
- Los Angeles-Long Beach: Education, training/education, national association, wedding and technology
- Orlando: National association, state association, religious, training/education and entertainment/media
- Miami: National association, training/education, wedding, travel and technology
- Las Vegas: national association, sports entertainment, travel, training/education and entertainment/media
- Dallas: Technology, national association, transportation, religious and pharmaceutical/biotechnology.
Top markets (by percentage growth): The top overall U.S. markets by year-over-year growth in meetings and events were Norfolk-Virginia Beach, VA; Memphis; Delaware; Jacksonville, FL; and Chattanooga, TN.
