Market intelligence and analytics firm Kalibri Labs has named former Hotel Effectiveness executives Del Ross and Dennis Shaw to the roles of COO and CFO, respectively. Chris Wood has also joined the executive team as chief technology officer.
“We are working to support the industry by developing the emerging discipline of commercial strategy to enhance our client’s proactive pursuit of higher profit contributions,” said Cindy Estis Green, CEO/cofounder. “This is how our users improve asset value for hotel owners, improve operational efficiency for management companies and develop effective deployment of time, talent, and resources at the property level.”
Ross, formerly the chief revenue officer of Hotel Effectiveness (now part of Actabl), joined the company in September to lead and deliver profit-optimized revenue growth for thousands of hotels informed by his 20 years in the hotel industry. His experience includes distribution channel management; labor management technology; customer loyalty and lifecycle management; digital marketing and e-commerce. At Hotel Effectiveness, he scaled the labor optimization business by more than 500% in his tenure, where he oversaw sales, marketing and customer success. As a hotel investor, advisor and strategy consultant, he has worked with every major brand, management company and ownership group on commercial, operations and strategy challenges, according to Kalibri Labs.
“Hotel revenue generation has never been more challenging, and Kalibri Labs’ data-informed commercial strategy platform is exactly the right solution to navigate these challenges,” Ross said. “I look forward to building on Kalibri Labs’ momentum working with a deep bench of the industry’s finest data scientists and commercial experts.”
Shaw, formerly the CFO of Hotel Effectiveness, will now bring his experience and expertise to Kalibri Labs in the same role. He has held senior-level and C-level financial roles across hospitality, supply chain and SaaS technology. Prior to Hotel Effectiveness, he consulted from 2013-2018 across multiple industries developing hundreds of models for business valuation, budgeting, loyalty marketing, short- and long-term forecasts, scenario planning and sensitivity analysis. He also spent many years as VP, finance for IHG Americas.
Wood joins Kalibri Labs with more than 20 years of experience leading data analytics product development in cybersecurity, government and consulting. Prior to joining Kalibri Labs, he was SVP, engineering at LookingGlass Cyber Solutions, where he was responsible for all aspects of development and delivery of multiple analytical products. Previously, he served as a data and software architect at IBM. He has experience building secure systems across the entire software development lifecycle, designing patented data applications and managing large-scale distributed teams.
