JV acquires Naples, FL, property; redevelopment to include Four Seasons resort

The Athens Group and MSD Partners LP have acquired the former Naples Beach Hotel & Golf Club, set on 1,000 ft. of white-sand beach in Old Naples, FL. Athens and MSD will be redeveloping the site into the Naples Beach Club, a 125-acre resort and residential beachfront development. The special coastal community will include a 216-room hotel managed by Four Seasons Hotels and Resorts, up to 185 luxury residences and club amenities curated by Discovery Land Company, the developer and operator of private residential club communities.

“Our partnership with Four Seasons Hotels and Resorts and Discovery Land Company reinforces our commitment to develop the finest luxury resort on Florida’s Gulf Coast,” said Kim Richards, president/CEO, The Athens Group. “Naples Beach Club will be a contemporary interpretation of the traditions, style and spirit of Old Naples.”

Barry Sholem, partner/chairman, real estate, MSD Partners, said, “We are excited to partner with The Athens Group on the development of this extraordinary property, and we are thrilled to be working with Four Seasons and Discovery Land on what will be a first-time collaboration for this world-class team.”

The 216-room Four Seasons resort will include guestrooms and suites with lounging porches, walk-in closets and five-fixture bathrooms. Amenities will include a beachside garden with outdoor pools, cabanas and an event lawn; upscale retail stores; an event ballroom; and multiple dining experiences with dramatic views of the Gulf of Mexico. In addition, Market Square, located near the golf course, will be a gathering place for the Naples Beach Club community, offering a general store; a bar and grill with a game room and a bowling alley; a Kids Club, casual eateries, including an ice cream pavilion; and an expansive lawn.

“The incredible Naples Beach Club marks the debut of Four Seasons on Florida’s Gulf Coast, complementing our existing portfolio of luxury properties throughout the state,” said John Davison, president/CEO, Four Seasons Hotels and Resorts. “We are proud to be a partner in this exceptional project, bringing the vision of MSD and Athens to life by setting a new standard of luxury in Naples and delivering our brand’s personalized service and quality excellence to this beloved beachfront community.”

Coburn Packard, partner/head of real estate, MSD Partners, said, “Naples Beach Club represents a natural extension of our portfolio of luxury hotels and resorts, including our Four Seasons properties in Wailea and Hualalai [in Hawaii], the Fairmont Miramar in Santa Monica, CA, and The Boca Raton [in Florida]. We are delighted to be partnering with Athens, Four Seasons and Discovery Land on this iconic development.”

Construction is scheduled to commence in 2022.