Jo&Joe Moves in With IKEA

PARIS—The upper two floors of the seven-story building that will house the new City IKEA at Westbahnhof station in Vienna will feature an Open House by Jo&Joe. Offering 345 beds, the Jo&Joe location will have a fully integrated restaurant and bar on the rooftop as well as distinct Jo&Joe event programming. Construction work on the building will commence in January 2020, and it is scheduled for completion in 2021.

After openings in Paris and Hossegor and with seven signed projects, this is the first Jo&Joe in the German-speaking region. Jo&Joe’s entry into Austria underpins the brand’s international expansion plan.

“The modern architecture and the unique location of the new City IKEA harmonize perfectly with the exciting new world offered by Jo&Joe. We are working together to create an inviting, well-connected environment that reflects the lifestyle trends of a young, urban clientele. We are delighted with this strategic partnership with IKEA and welcome further cooperation in the future,” said Volkmar Pfaff, managing director, Accor Austria.

The Jo&Joe brand is characterized by a combination of hostel and traditional hotel elements. The Open House concept is equally suited to business and leisure guests who appreciate both a central location and a platform for interaction with the local community, according to the company.

“By collaborating with Jo&Joe, we have found a partner who is an ideal match for our urban target group and who, like us, offers customers unique, new experiences and innovative concepts,” said IKEA Austria Managing Director Viera Juzova.