IHG Hotels & Resorts has launched franchise sales in the U.S. for its newest brand, Vignette Collection, providing an opportunity for independent hotel owners in markets across the country. IHG unveiled the Luxury & Lifestyle collection brand in August, along with the first properties to join the collection in Australia and Thailand.
Vignette Collection is the latest offering in IHG’s Luxury & Lifestyle portfolio in recent years, which now includes more than 400 hotels and 100,000 rooms, the second largest portfolio in the industry globally, according to the company.
“Vignette Collection gives owners and guests an inspiring new choice and, while each hotel in the collection will maintain its unique story and guest experience, guests will also enjoy the assurance of a consistent and high-quality experience backed by IHG,” said Julienne Smith, SVP, development, Americas. “There is outstanding potential in the Americas region for this brand, specifically in urban and resort locations, with Vignette Collection offering high value and flexibility for hotel owners.”
IHG is inviting interested hotel owners and operators in the U.S. to learn more about Vignette Collection by attending a complimentary virtual development symposium on Dec. 7. Register for the event at emailhoteldevelopment.ihg.com/2021VignetteInfo.
Vignette Collection will provide one-of-a-kind stays, with each hotel serving up a distinct service style and character. It is the first and only collection brand from IHG, rounding out IHG’s Luxury & Lifestyle portfolio, which also includes Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants and Hotel Indigo.
Those joining the Vignette Collection will gain access to IHG’s guest reservation system, Luxury & Lifestyle expertise, the IHG Rewards loyalty program and procurement efficiencies.
Seamless conversions of high-quality, unique independent luxury and lifestyle hotels and small portfolios will further fast-track IHG’s growth in a market worth more than $100 billion, and where more than 1.5 million rooms globally are currently independent.