IHG’s EVEN Hotels grows with new prototype, brand indentity

EVEN Hotels—part of IHG Hotels & Resorts (IHG)—is celebrating its growth momentum and positive response from guests and owners following the unveiling of its reimagined prototype and brand identity. The upscale, select-service and wellness-focused brand plans to open seven additional U.S. properties by the end of 2024—which will increase its national footprint by nearly 40%—while also integrating elements of its refreshed look and offerings throughout its portfolio.

Featuring a flexible design welcoming of new-build, conversion and renovation properties, EVEN Hotels’ evolved prototype reduces costs to build and operate for owners compared with its earlier model while also accommodating travelers’ varying wellness definitions and routines. EVEN Hotels integrates wellness touches throughout the guest experience including three unique room types with exercise options ranging from light equipment to fitness walls or spin bikes. Guests also can relax and restore through spa-like showers, complimentary nightly tea service and a signature sleep experience with cooling natural fiber sheets, pillowtop mattresses and dimmable lighting.

Scheduled to open in late 2025, the recently signed EVEN Hotel Charlotte will be the first to fully feature the brand’s new design prototype. Located near Charlotte Douglas International Airport in a mixed-use development also owned by hotel owner and manager Royal Panthera, the next-generation hotel will provide access to 131 guestrooms, nearly 1,700 sq. ft. of meeting and event space, and EVEN Hotels’ signature Athletic Studio. Additionally, the property will feature the brand’s EVEN Kitchen & Bar custom restaurant concept and a neighboring 24/7 market providing additional grab-and-go choices.

Raul Ortiz, VP, global marketing and brand management, EVEN Hotels, said, “With more than 50 open or in pipeline global properties, EVEN Hotels is poised to capture a greater share of travelers wishing to stay well—however they define it—in the future. We’re encouraged at how the evolution of our brand and on-site offerings has resonated with guests and owners so far. We look forward to bringing the EVEN Hotels experience and our vision for flexible, wellness-minded travel to more markets.”

The EVEN Hotel Charlotte signing is just the latest milestone in the brand’s fast-paced growth across the U.S.:

  • EVEN Hotel Austin Uptown is scheduled to open before the end of 2023 adjacent to The Domain mixed-use complex in the heart of the Texas capital.
  • A second Texas hotel—EVEN Hotel Waco – University Area—is on track to open in late 2023, offering 132 rooms for travelers visiting Baylor University or attending events at the Waco Convention Center.
  • The brand’s third Pacific Northwest property also plans to open later this year in Beaverton, OR, joining EVEN Hotels in Seattle and Eugene, OR An additional northwest U.S. hotel in Bozeman, MT is under construction ahead of a planned 2024 opening.
  • EVEN Hotels’ Florida presence will grow in the coming years, with recent groundbreakings in Orlando and Miami’s Sweetwater – Doral neighborhood preceding scheduled 2024 openings.