IHG unveils avid/Candlewood dual-branded concept

IHG Hotels & Resorts (IHG) has launched a dual-branded prototype, combining the avid hotels brand and the extended-stay Candlewood Suites. The release of the new prototype, targeted for select markets, offers a design that builds on the expansion and popularity of avid hotels since its launch in 2017. Currently, there are 180+ properties in the avid hotels pipeline and the 40th hotel—avid hotel Auburn University Area in Auburn, AL—will open soon.

This new dual-branded prototype combines the two brands that serve complementary demand segments within one footprint. With integrated public and back-of-house areas, shared staffing, and a smaller footprint, this design provides a cost-efficient and right-sized method to capture both transient and extended-stay demand in select markets, the company reports. The dual-branded properties will share an entrance and, once guests enter the hotel, they will notice elements from both brands integrated throughout the public areas, including a free, grab-and-go breakfast from avid hotels and a retail market modeled on the Candlewood Cupboard. Guestrooms will follow the prototypical avid hotels and Candlewood Suites designs.

“Nearly half of all avid hotels opened in 2020, undeniably the most challenging year for the hotel industry, which is a true testament to the strength of this brand,” said ​​Jennifer Gribble, SVP, global marketing, mainstream brands, IHG. “The avid hotels brand continues to grow and resonate with guests who are looking for the basics done exceptionally well at a fair price, while Candlewood Suites is a beloved brand for extended stays with an established audience of loyal guests. This dual-branded offering is another example of how we’re listening to our owners and adapting our brands to offer the right fit in the right markets.”

The avid hotel Auburn University Area is owned by Paragon Hotel Company. Located near Auburn University, this property is ideal for college sports fans and families of students who are visiting the city for spectator events and activities at the school, according to IHG.

“We are excited to celebrate this brand’s 40th hotel milestone and open Paragon Hotel Company’s first avid hotels property,” said Mitesh Patel, president, Paragon Hotel Company. “As a member of the brand’s Owner Advisory Board, I take great pride and ownership in the growth and momentum of this brand and what the future holds. Auburn is an energetic college town, attracting visitors from across the country year-round, and I believe the avid hotels brand will be very popular with travelers seeking a high-quality and affordable stay in this market.”

Recently opened avid hotels properties:

  • avid hotel Austin—Round Rock South: Owned by Star VR Hospitality, this property is the brand’s second property in the Austin area and the sixth in Texas
  • avid hotel Hays: Located in Hays, KS, and owned by Saffron Hospitality, this property is a stopping point for travelers between Denver and Kansas City