InterContinental Hotels Group PLC has launched a new premium collection brand, Noted Collection, with initial discussions already underway with multiple owners, including several with portfolios of hotels, for potential addition into IHG’s system. The company also released results for year-end 2025.
Focused primarily on conversions in upscale to upper-upscale, the new brand is designed to power the performance of high-quality, distinctive hotels and bring more outstanding choice and destinations to guests around the world, the company reports. IHG expects to reach more than 150 Noted Collection hotels around the world in the next decade.
“We’re very excited to bring Noted Collection to market, which complements our existing premium brands and builds on the success of Vignette Collection in luxury and lifestyle and our fast-growing conversion brands like voco and Garner,” said Elie Maalouf, CEO, IHG Hotels & Resorts. “There is strong appetite from owners of high-quality, one-of- a-kind hotels ready to join the power of our platforms and expertise, and Noted Collection offers them a distinctive and attractive brand with a gateway to stronger performance.”
He continued, “Last year we acquired urban lifestyle brand Ruby for must-visit city break destinations, and Noted Collection’s arrival underlines our continued commitment to invest in a powerful premium portfolio that meets evolving guest and hotel owner needs. Noted Collection will allow guests around the world to enjoy even more choice and new experiences with the trust of ‘true hospitality’ that comes with every stay at an IHG hotel.”
IHG’s 21st brand and 11th new brand in as many years, Noted Collection will occupy a space within IHG’s premium portfolio alongside Crowne Plaza, voco and Ruby, while complementing its luxury and lifestyle brands, Hotel Indigo and Vignette Collection. Noted Collection will roll out globally over time, beginning in the Europe, Middle East, Asia & Africa (EMEAA) region.
For hotel owners, the brand offers high-quality hotels the opportunity to join a curated family of distinct, one-of-a-kind properties in leading urban and resort destinations, while retaining their hotel’s individual character and identity; and at the same time quickly connecting to and benefitting from IHG’s powerful enterprise, loyalty program and global scale, the company reports
Year-end results
In addition to the launch of the Noted Collection, IHG also reported its year-end 2025 financial results. Highlights include:
- Global RevPAR +1.5%, with Americas +0.3%, EMEAA +4.6% and Greater China -1.6%
- ADR +0.8%, occupancy +0.5%pts
- Total gross revenue $35.2B, +5%
- Gross system growth +6.6% and net system growth of +4.7% adjusting for the impact of removing rooms previously affiliated with The Venetian Resort Las Vegas (net growth of +4.0% on a reported basis)
- Opened 65.1K rooms, up +10% YOY, across a record 443 hotels
- Global estate of 1.026M rooms (6,963 hotels)
- Signed 102.1K rooms (694 hotels), up +9% YOY excluding Ruby acquisition in 2025 and NOVUM signings in 2024
- Global pipeline of 340K rooms (2,292 hotels), up +4% YOY, and represents 33% of current system size
“Thanks to the hard work of our teams we delivered excellent financial performance in 2025 and in the face of some turbulent trading conditions,” said Maalouf. “There was also further progress on our clear strategy to unlock IHG’s full potential for all stakeholders. We accelerated the growth of our brands, expanded in key markets, strengthened hotel owner returns, drove ancillary fee streams, delivered cost efficiencies and returned surplus capital to shareholders. Collectively, this powered adjusted EPS growth of +16%.
“We opened a record 443 hotels in the year and added another 694 into our pipeline, including the highest ever hotel openings and signings in Greater China, as owner demand for our brands continues to increase globally. With over 6,900 open hotels around the world, as we look to the future, our pipeline of a further 2,300 properties is equivalent to system growth of +33%.
“We are delighted to launch today our new brand—Noted Collection—in the large and fast-growing premium segment, which I am confident will build on the well-established successes already achieved with our other collection and conversion brands—Vignette, voco and Garner. The launch of Noted Collection follows the acquisition in 2025 of the Ruby brand, which further enriches our Premium portfolio with an exciting, distinct and high-quality offer for both guests and owners in popular city destinations. Ruby signings are growing and this year we have already successfully taken the brand into the US market.
“We constantly invest in our powerful enterprise to make sure IHG delivers for guests and owners, including improving and growing our brands and overall portfolio, driving increased loyalty contribution, and rolling out leading technology. Our cash generation and strong balance sheet support our investments to drive growth, and we continue to sustainably increase our ordinary dividend as well as regularly return surplus capital through share buybacks. The board is pleased to propose a fourth consecutive year of increasing the dividend by 10% and the launch of a new $950M share buyback program. Cumulatively over five years, this will mean IHG has returned more than $5B to our shareholders. Supported by attractive long-term industry demand drivers and our proven ability to capitalize on our scale and diverse fee streams across segments and geographies, we enter 2026 with confidence.”
