PALMA DE MALLORCA, SPAIN—As part of its plan to deal with the COVID-19 pandemic, Iberostar Group has created a medical advisory board.
“As an international hospitality company, people and the environment have always been a priority for Iberostar Group,” said Sabina Fluxá, vice chairman/CEO, Iberostar Group. “We face new times and we need new solutions to promote circular economy policies in this scenario. Only resilient companies that are capable of meeting these challenges will be able to compete.”
The medical advisory board includes experts in public health and safety in the tourism sector. Among the experts is Sebastián Crespí Rotger, founder and president of the consulting firm Biolinea Internacional, who will be accompanied by other specialists of recognized international reputation. The experts are working with the company’s sustainability office, executives and operational managers. The board leads the company in its adjustment to the new reality caused by the pandemic by auditing health and safety protocols and designing specific measures to guarantee the safety of customers and employees. These actions will follow the guidelines provided by public authorities and health institutions and comply with the responsible tourism model and circular economy policies which are at the core of the company’s vision.
Crespí has an established career as a specialist and researcher of infectious diseases in tourism environments and is joined by other virology and epidemiology experts. He recently collaborated with the World Health Organization (WHO) in the preparation of the provisional guide, “Operational Considerations for the management of COVID-19 in the Accommodation Sector.” His professional career has focused on the study of public health and research of water hygiene and infectious diseases in the tourism industry.