Hyatt Hotels Corporation has rebranded its AMR Collection as the Inclusive Collection and integrated more than 20 European Inclusive Collection resorts into the World of Hyatt loyalty program.
Following the Inclusive Collection launch in May 2022, guests and members will now have more all-inclusive resort options to choose from in the Americas and Europe, with additional European resorts in the Inclusive Collection expected to join World of Hyatt soon, the company reports.
After entering the all-inclusive segment with the launch of Hyatt Ziva and Hyatt Zilara brands in 2013, followed by the addition of the AMR Collection portfolio in 2021, Hyatt introduced the Inclusive Collection. In the last four years alone, it has doubled the number of luxury rooms and tripled the number of lifestyle and resort rooms in its global portfolio.
“Since Hyatt’s acquisition of Apple Leisure Group in 2021, we have been thoughtfully integrating AMR Collection brands into the Inclusive Collection and the World of Hyatt loyalty program,” said Erica Doyne, SVP/marketing & communications, Inclusive Collection, Hyatt. “As of today, all brands that were previously part of AMR Collection will now live under the Inclusive Collection umbrella, alongside Hyatt Ziva and Hyatt Zilara. With this latest milestone, we’re unifying our complementary brands under one portfolio and continuing to capture the unwavering leisure demand.”
Hyatt’s portfolio of nine global all-inclusive brands includes Hyatt Ziva, Hyatt Zilara, Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Breathless Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts and Sunscape Resorts & Spas brands.
Upcoming openings in Europe:
- Five distinct all-inclusive resorts in Bulgaria’s Black Sea destinations, Sunny Beach and Obzor, are expected to open in 2023 and 2024. The properties are expected to be branded Secrets Resorts & Spas, Dreams Resorts & Spas, Breathless Resorts & Spas and Alua Hotels & Resorts and will bring Hyatt’s all-inclusive brand experiences to Eastern Europe.
- The first Dreams Resort & Spa in Portugal’s island of Porto Santo in Madeira will further strengthen Hyatt’s European brand footprint and offer more than 10 a la carte restaurants, seven bars, unlimited international and domestic top-shelf spirits, 24-hour room service, daily activities, nightly entertainment and more following the resort’s planned 2024 opening.