Hyatt plots growth

Hyatt Hotels Corporation has revealed the continued strategic growth of the Hyatt Place and Hyatt House brands throughout 2023. This growth includes expanding the brand’s footprint in the U.S. in new markets where there are no Hyatt hotels and the expansion of airport locations in key markets.

The company also revealed significant progress in the development of the Hyatt Studios brand, the latest select-service brand in the Hyatt portfolio, including executed franchise agreements for the first locations in Mobile, AL and Marysville, CA, emphasizing Hyatt’s strategy of adding hotels in untapped markets where its brand presence is yet to be established; groundbreaking for the Mobile location is slated for Q4 2023.

“As part of Hyatt’s commitment to listen to our owners and take action on their feedback, Hyatt continues to identify white space in sought-after markets,” said Jim Tierney, SVP, development and owner relations, Hyatt. “Based on our intentional growth strategy, we focus on growing in new markets and expanding our base with new developers and owners without creating intra-brand competition.”

Hyatt’s pipeline of select-service brands is the fastest growing segment of Hyatt’s portfolio in the U.S., as it continues to lead the industry on a global scale with six years of industry leading net rooms growth, the company reports. In 2023, as part of the Hyatt Place and Hyatt House brands expansion in the U.S., the company will welcome 14 new owners to the Hyatt family and expand existing Hyatt portfolios for five owners.

By the end of 2023, Hyatt expects to have an established hotel presence in U.S. markets that currently do not have a Hyatt hotel located within five miles, including:

  • Hyatt Place Albany (NY)
  • Hyatt Place Flagstaff (AZ)
  • Hyatt Place Munster (IN)
  • Hyatt Place Newark / Main Street (DE)
  • Hyatt Place St. Augustine / Vilano Beach (FL)

Additional growth for the company includes the entry of the Hyatt House brand in the following markets:

  • Hyatt House Bentonville / Rogers (AR)
  • Hyatt House Colorado Springs Airport (CO)
  • Hyatt House Lansing / University Area Lansing (MI)
  • Hyatt House Mall of America / MSP Airport (MN)
  • Hyatt House Vacaville (CA)

Airport locations

When Jay Pritzker founded Hyatt in 1957 with the purchase of the Hyatt House motel adjacent to Los Angeles International Airport, the company established its reputation as a trusted, sought-after brand for travelers.

Throughout 2023, Hyatt has continued to expand on its origin story by increasing its brand footprint at airports across the U.S. with experiences including free breakfast for guests in-room amenities that are attractive to both leisure and business travelers, at the following locations in addition to the above:

  • Hyatt House Orlando Airport (FL)
  • Hyatt House Sacramento Airport / Natomas (CA)
  • Hyatt Place Melbourne Airport (FL)
  • Hyatt Place Sacramento International Airport (CA)


Several Hyatt locations will soon be undergoing renovations including 17 Hyatt Place hotels under Service Properties Trust (SVC) ownership group, slated to begin later this year. A sampling of SVC properties that will undergo renovations include Hyatt Place Atlanta/Cobb Galleria (GA), Hyatt Place Charlotte Airport/Lake Pointe (NC) and Hyatt Place Tempe/Phoenix Airport (AZ) each aligned to deliver an elevated, spacious, and perfectly self-sufficient stay experience.

“At Hyatt, we work with owners and franchise operators who share our dedication to operational excellence and our purpose of care,” said Paul Devitt, SVP, operations, Hyatt. “We’re privileged to have SVC as part of the Hyatt family and look forward to supporting their upcoming renovations that will bring enhanced experiences for our guests and World of Hyatt members.”

As a key component of the Hyatt House brand refresh, which launched in late 2022 with an updated brand identity and media campaign, “Home is Where…,” the next generation of Hyatt House guestrooms will feature residential-inspired room elements such as a modern media console, hard surface flooring, rounded-edge well-lit vanity mirror, vinyl task chairs, updated kitchen island for dining as well as working, oversized ottoman and more. The new design is intended to help guests maintain their routine and enjoy the comforts of home when they are away from theirs, according to the company. Stemming from guest feedback, the new room design aims to meet and exceed guests’ evolving lifestyles and hybrid work models, while upholding the living accommodations travelers have enjoyed in the past, including a cozy living room, a well-equipped kitchen, spacious bedroom, a full closet and a well-appointed bathroom.