CHICAGO—Hyatt Hotels Corporation has unveiled Hyatt Together, a digital platform for guests, members and customers featuring curated wellbeing experiences created by Hyatt colleagues from around the world.
Aligned with the company’s holistic approach to wellbeing, Hyatt Together content is focused on three pillars: Feel (emotional and mental wellbeing), Fuel (powering the body, including food, sleep) and Function (how you move and function in work and life). Hyatt is now premiering expanded video content designed to bring its engaging, signature experiences outside of Hyatt hotels so that more people can have access, whether at home, or when they’re ready, while traveling, the company reports.
“Hyatt’s purpose, to care for people so they can be their best, is why wellbeing has always been at the heart of our business,” said Simon Marxer, Hyatt wellbeing council co-chair and Miraval director of spa and wellbeing. “After hearing from members, guests, customers and colleagues over the last several months, we know mental and physical wellbeing is more important than ever. With Hyatt Together, we are reimagining our approach to connect with people, wherever they are, and give access to global Hyatt experiences. This digital platform, among many other initiatives, illustrates how wellbeing remains a priority and true point of difference for Hyatt.”
Hyatt Together was piloted in May 2020 as a way for Hyatt to stay close to its corporate customers—virtual “Hyatt hug” of sorts—featuring Hyatt colleagues from around the world sharing their passions, across culinary, physical fitness and mindfulness themes and more, from doing a Pilates routine inspired by Hyatt Regency Amsterdam to brewing the local favorite dalgona coffee served at Grand Hyatt Macau. Due to overwhelming positive feedback, Hyatt Together will now be available to all guests and World of Hyatt loyalty members. The digital offering gives Hyatt colleagues around the globe the opportunity to bring to life how they Feel, Fuel and Function.
As people across the world continue to navigate COVID-19 and its physical and mental impact, the program’s content is designed to encourage people to think about how they eat, move and feel—elements central to Hyatt’s wellbeing philosophy. Three new videos showcase approachable routines and actions geared to today’s climate:
- Make Time for Movement—With many people continuing to work from home and sit for hours on end, Miraval Austin fitness specialist Robyn Riojas invites users to take a moment of mindfulness and perform a strength and mobility routine based on one of Miraval’s signature classes, which can be replicated in any space.
- Harness the Power of Hydrotherapy—The use of steam, baths and aromatic massage to promote wellbeing dates back to ancient Roman culture. Grand Hyatt Singapore Director of Spa and Hyatt Global Wellbeing Council Member Karu Nanithi explains how to recreate a hydrotherapy spa experience from your home or during travels.
- Lift Your Spirits with Mocktails—From virtual happy hours to unwinding after a hectic day, cocktail recipes are in high demand. As a spirits-free alternative, Miraval Arizona Executive Chef & Director of Culinary Operations Warren Weekes shows viewers how to mix a delicious “mocktail” that makes any occasion a wellbeing celebration, infusing the building blocks of phytonutrients, antioxidants and dietary fiber.
Hyatt Together also includes a Hyatt Together Talks series, a new digital forum that provides guests, members and customers an insider’s view on how Hyatt and industry leaders are reimagining the future of travel to welcome guests when they are ready. Contributors include Hyatt executives, colleagues and industry leaders who share insights on the state of travel and what travelers can expect before, during and after hotel stays.
The next Hyatt Together Talk—coming soon—will feature luxury travel industry leaders Alison Gilmore, portfolio director, International Luxury Travel Market (ILTM) and Matthew Upchurch, CEO, Virtuoso in conversation with Hyatt Global Head of Sales Jack Horne. The group will discuss trends in the luxury travel space and the importance of wellbeing.