Hyatt Hotels Corporation marks its entry into upper-midscale lodging in the Americas with the groundbreaking of the first Hyatt Studios property, set to open in Mobile, AL, in early 2025. The company has entered into a franchise agreement with 3H Group Inc. for Hyatt Studios Mobile/Tillman’s Corner.
“We are proud to achieve this construction milestone in bringing the Hyatt Studios brand to life,” said Dan Hansen, global head, Hyatt Studios. “The Hyatt Studios brand is positioned to transform the upper-midscale, extended-stay experience for our guests and World of Hyatt members by delivering exceptional value, best-in-class amenities and the highest level of care. The continued interest from the development community reaffirms the Hyatt Studios brand’s compelling value proposition.”
The property will be located 10 miles from Mobile International Airport and near historical and cultural destinations including the USS Alabama Battleship Memorial Park, GulfQuest National Maritime Museum of the Gulf of Mexico and the Mobile Carnival Museum. In addition to attracting tourism, the city has a diverse range of industries in manufacturing, aerospace and commercial retail, further enhancing its midscale appeal. The construction of Hyatt Studios Mobile/Tillman’s Corner is expected to create dozens of local jobs and enrich Mobile’s hospitality industry.
“Our decision to further our long-time collaboration with Hyatt was driven by the team’s unwavering commitment to understanding the needs of guests, owners and developers and delivering extraordinary service and value,” said Hiren Desai, president/CEO, 3H Group Inc. “We’re thrilled to embark on this journey with Hyatt to open the first Hyatt Studios hotel and expand our extended-stay presence in this growing community. Beyond Mobile, 3H Group hopes to add an additional Hyatt Studios hotel to our portfolio soon.”
Following Hyatt’s announcement of the Hyatt Studios brand in April, strong interest from hotel developers is contributing to a growing pipeline, according to the company. The brand’s growth is further evidenced by a newly executed deal for a Hyatt Studios hotel in Portland, ME, slated to open in 2025.
Hyatt’s first franchise agreement with Giri Hotel Management, a hotel group that operates more than 50 hotels in New England, for a 122-room Hyatt Studios hotel at Portland International Jetport (PWM) that will serve Maine’s largest city.
