Hospitality Ventures Management Group (HVMG) has strengthened its Revenue Excellence team with two promotions. Melissa Arana has been named VP, revenue strategy, and Denise Hanas has been named corporate director, marketing strategy.
“Melissa and Denise’s new roles are integral in our overall Revenue Excellence commercial strategy,” said Cory Chambers, chief commercial officer/SVP, business intelligence, HVMG. “Their leadership and subject matter expertise in revenue strategy and marketing are second to none. Under their guidance, we expect to find and grow new and existing revenue streams as we work toward improved bottom lines throughout our nationwide portfolio of third-party operated hotels.”
In her newly created role, Arana will oversee the revenue strategy team for the entire company. She joined HVMG in 2011 as an assistant general manager at the Doubletree DFW Airport North. During her tenure, she progressively has taken on bigger roles within the company, including regional director, revenue management and corporate director, revenue strategy. Prior to joining HVMG, Arana worked several property-level positions at multiple Hilton family hotels.
“Melissa’s knack for driving results and building strong relationships are hallmarks of her success,” Chambers added. “For those who know and work closely with Melissa, she exemplifies excellence in all that she does.”
Having joined HVMG’s RevX team in 2020 as a consultant, Hanas has led the company’s marketing efforts through the most challenging time in the industry’s history. In her newly created role, she will expand on her most recent consulting position with the company by overseeing its hotel marketing strategy. Prior to starting her consultancy, Argent Strategic Marketing Inc., Hanas spent nearly two decades with Marriott International in various marketing and e-commerce roles.
“Expect more comprehensive engagement in all things marketing as HVMG continues to grow,” Chambers noted. “On a personal note, Denise and I have been working together for 20 years. I can vouch for her hotel marketing expertise and phenomenal, results-oriented approach.”