Hospitality Ventures Management Group (HVMG) has revealed the continued growth of Elevate Renovations + Development, its third-party project management and asset lifecycle services platform for hotel owners. Elevate recently completed the public space renovation of Castle Hotel, Autograph Collection, and is supporting five additional projects ranging from full renovations to targeted technical services.
“Elevate reflects the evolution of HVMG’s long-standing development and project management expertise into a dedicated, third-party services platform for owners beyond our portfolio,” said Robert Cole, founder/president/CEO, HVMG. “Elevate has overseen more than $80 million in hotel renovations, including the renovation of the Castle Hotel, Autograph Collection by Marriott. Our active pipeline includes seven hotel projects, and we look forward to continuing this momentum as owners invest in upgrades. HVMG has provided development and project management services since the company’s founding more than 25 years ago, generating more than $500 million in revenue.”
2025–2026 Elevate key projects
- Castle Hotel, Autograph Collection (Florida); Public space renovation
- Marriott Hotel (North Carolina): Ballroom, meeting rooms, boardrooms and corridor renovations
- Tribute Portfolio hotel (Georgia): Full renovation of public spaces, guestrooms, exterior/grounds, roof, facade and all MEP systems (fire/life safety)
- Hyatt Studios/Unscripted (Tennessee): Adaptive-reuse technical services (office-to-hotel), including master planning, area programming and operational support
- DoubleTree by Hilton (Tennessee): Full PIP renovation: case goods/soft goods replacement in public areas (ballroom, meeting rooms, fitness), plus guestrooms and baths
- Embassy Suites by Hilton (Minnesota): Full PIP renovation: case goods/soft goods replacement in public areas (meeting rooms, fitness), plus guestrooms and corridors
Castle Hotel case study
Ownership engaged Elevate midway through an ongoing renovation project during a critical transition phase. To protect the budget, Elevate partnered with ownership to realign scope, schedule and financial parameters to reflect market conditions and operational requirements. The renovation focused on transforming the hotel’s food-and-beverage venues and outdoor leisure areas.
The bar received custom millwork, stone bar tops and work surfaces, complete FF&E replacement and upgraded interior finishes. An outdoor patio was added, complete with outdoor seating and dining furniture, decorative hardscape and paving. Additionally, the hotel’s pool area was fully revitalized with new furniture and custom touches.
“The transformation reflects a strategic investment in high-impact public areas that strengthen both brand identity and revenue performance,” said Suzanne Saunders, chief elevation officer, Elevate. “We were able to work with ownership to get a complex project back on track and refine a vision that worked for everyone. We believe this collaborative approach sets us apart and benefits hotel owners who need experienced third-party management services to bring projects over the finish line.”
