HRI Hospitality (HRIH) has appointed Lior Sekler as the company’s first chief commercial officer. In his new role, he will lead HRIH’s newly formed Commercial Services Organization.
Sekler will be tasked with driving revenue growth, expanding market presence, building strategic partnerships, optimizing distribution channels and streamlining marketing and sales, according to the company.
“We are thrilled to elevate Lior into this pivotal leadership role,” said Gary Gutierrez, COO. “His expertise in revenue strategy, brand positioning and market innovation will be a game-changer as we refine our commercial approach and continue redefining hospitality experiences for our guests.”
Sekler previously served as HRIH’s SVP, revenue management, where he oversaw the company’s revenue strategy. Prior to joining HRIH, he held senior revenue leadership positions at hotels and resorts across the country.