This sponsored content is provided by Max | HBO (Warner Bros. Discovery)
By Brian Venable, VP, partner management, Max | HBO (Warner Bros. Discovery)
Is Max | HBO approaching trade shows differently this year?
Absolutely! To build on the global success of “The White Lotus,” we have introduced a themed “White Lotus Resort & Spa” booth at the major brand conferences. Designed to create a memorable and immersive experience, the booth brings the series to life in a fun and engaging way—featuring spa massages, an augmented reality activity that allows guests to explore their auras, photo opportunities and exclusive giveaways. But it’s more than just a standout moment—it’s a creative expression of Max | HBO’s brand promise: unforgettable storytelling, premium experiences and cultural relevance. As The White Lotus transports viewers to a new luxury destination each season, our presence at these events reminds partners and guests alike why Max | HBO continues to lead the conversation in entertainment.
How do you determine which trade shows to attend?
Max | HBO is proud to be a trusted entertainment partner for all major hotel brands, where our premium service is a gold standard in the industry. We maintain strong partnerships with these brands and prioritize attending their conferences to actively support them through sponsorships and event participation. We are also top-tier members with leading hospitality associations such as AAHOA, AHLA and ILHA, allowing us to stay closely connected to the issues that matter most to hotel owners. Our involvement with these organizations reinforces our ongoing commitment to advancing the success and growth of the hospitality industry. Therefore, our trade show presence is always guided by where we can add the most value to our partners.
What is the value of trade shows for Max | HBO?
Trade shows offer invaluable opportunities for direct engagement with hotel owners and key decision-makers, as well as our distributors, who play a key role in selling our products. These events allow us to connect face-to-face with industry leaders, gaining insight into their specific needs and challenges. This personal interaction enables us to better tailor our support, whether through customized rebates, relevant information or other resources—ultimately ensuring we meet the evolving demands of the hospitality sector. Additionally, trade shows provide a platform for us to give back to the industry by offering engaging, memorable experiences that foster stronger relationships and collaboration.
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