HotelsByDay Acquires DayAxe

NEW YORK—HotelsByDay has acquired DayAxe, a startup that sells access to hotel amenities such as pool passes, cabanas, spas and fitness rooms.

“This acquisition creates the world’s first full-service company to provide consumers with booking flexibility and access to top hotel amenities while granting hotels new revenue optimization channels,” said Yannis Moati, CEO/founder, HotelsByDay.

HotelsByDay, which lets guests reserve unused hotel rooms during the day, will be the only company to offer consumers the ability to take advantage of more amenities offered by hotels via an upcoming single platform, the company reports. Whether customers want to book day access to a pool or find a quiet room to recharge for a couple of hours, HotelsByDay’s acquisition of DayAxe provides access to thousands of top locations across North America.

“This new combination immediately transforms the hospitality industry, providing an innovative platform for hotels globally to generate millions in new revenues for otherwise idle inventory, at negligible incremental cost,” said Tatiana Maskaron, founder, DayAxe. “HotelsByDay has thousands of hotels already selling unused rooms. Now they will be able to offer amenities seamlessly through the upcoming all-integrated platform.”

The deal is another step in furthering HotelsByDay’s singular vision of solving common pain points in travel and hospitality, positioning itself in the vanguard of hospitality innovations, from flex-stays and daycations to soon tackling the conference room meetings and events vertical, the company reports.