HotelKey, OTA Insight form partnership

Cloud-based hospitality platform HotelKey has partnered with OTA Insight to give hotels access to rate data and actionable insights to make more effective pricing decisions. By combining automation and essential data, the partnership empowers hotel leaders and commercial decision-makers to optimize their strategies efficiently and effectively, bringing critical data, all in one place, according to the companies.

The strategic partnership introduces new API capabilities, including OTA Insight’s data API, drawing on a daily stream of 2 billion rate data points. The collaboration also offers hotels parity, demand, search, review, and ranking APIs, with on-the-books (OTB) and benchmark APIs launching soon.

“We are happy to partner with OTA Insight to bring uniquely powerful competitive pricing and strategic planning capabilities to our partner hotels,” said Fareed Ahmad, CEO/cofounder, HotelKey. “OTA Insight is a leading provider of competitive pricing data in the hospitality industry, and together we are excited to help hoteliers set more effective rates, to create efficiencies and drive revenue.”

Dave Collier, chief revenue officer, OTA Insight, said, “HotelKey’s innovative suite of products solve the most complex and evolving challenges in the hospitality industry. Our new collaboration equips operators with powerful tools tailored to meet their needs.”

OTA Insight and HotelKey will continue to build on their existing capabilities as new APIs are rolled out in the future. APIs being considered include a feed to provide a real-time OTB view within Rate Insight, as well as APIs to share market demand data and benchmark data with HotelKey. Additional detail on these capabilities–and more–will be revealed in the future.