Hotelbeds and Louvre Hotels Group Form Strategic Partnership

PALMA, SPAIN—Hotelbeds has entered into a strategic partnership with Louvre Hotels Group. This agreement will further strengthen Louvre’s distribution reach via Hotelbeds’ network of more than 60,000 travel trade buyers in 140 source markets, including airlines, points redemption schemes, retail travel agents and tour operators.

At the same time, Hotelbeds’ customers will gain access to preferential rates and availability from across Louvre Hotels Group’s portfolio of more than 1,500 hotels in 54 countries worldwide, representing more than 100,000 available rooms.

Hotelbeds’ travel trade buying partners will have access to the complete portfolio of six Louvre brands ranging from one- to five-star properties, including Première Classe, Campanile, Kyriad, Kyriad Direct, Tulip Inn, Golden Tulip and Royal Tulip.

Hotelbeds’ portfolio of 60,000 travel buyers will offer Louvre Hotels Group a wider international reach and incremental bookings from end customers whose average profile means they typically book further in advance, pay more per room, stay for longer, have lower cancellation rates and spend more on property.

As part of this agreement, Louvre Hotels Group will distribute its hotel rooms through Hotelbeds’ two main sales channels: wholesale sales under the Hotelbeds brand, and retail sales via the Bedsonline brand, which caters to retail travel agents.

Olivier Daurat, VP, sales and distribution at Louvre Hotels Group, said, “This alliance is very important for us as thanks to Hotelbeds we can have access to one of the largest travel trade distribution networks available, including both wholesale and retail buyers. We look forward to working with Hotelbeds to grow our overall bookings together and, more importantly, to generate incremental, high-value reservations once travel demand picks back up again.”

Louvre Hotels Group is owned by Jin Jiang International Holdings Co. Ltd., one of China’s leading travel and tourism conglomerates.

Since the outbreak of the pandemic, Louvre Hotels Group has launched the “Clean & Safe” reassurance program and implemented preventive measures through its Charter of Commitment for its 1,500 hotels around the world. The group has put in place a specific training program for all staff to ensure full compliance with the recommendations of the World Health Organization, the government and regional health agencies. As clients’ well-being and safety are Louvre’s top priorities, the group’s safety procedures are bring overseen by two health and safety protection experts, Mérieux Nutrisciences in France and NSF International worldwide.