Hotel Les Mars in Healdsburg, CA, owned by Foley Entertainment Group, has rebranded as 27 North.
“Sonoma County is evolving, and so is the modern traveler,” said Shane Green, CEO, Foley Entertainment Group. “With 27 North, we’re redefining what luxury looks like in Wine Country—less formal, more experiential and deeply connected to the creative energy of Healdsburg. This rebrand is a strategic step forward for our hospitality portfolio, aligning with a culturally engaged traveler that values curated moments as much as classic comforts.”
The property is “introducing a vibrant new identity and immersive guest experience across its 16 rooms and venues that reflects the soul of modern wine country,” according to the owners. The reimagined concept draws inspiration from the creative energy of its destination, offering a more lively home base for experience-obsessed travelers seeking new ways to explore wine country.
27 North is debuting as a member of Preferred Hotels & Resorts, as part of their Lifestyle Collection.
