Timed with the company’s 10-year anniversary, Hotel Investor Apps, the company behind the hospitality industry’s only purpose-built Enterprise Resource Planning (ERP) and accounting platform, has rebranded to HIA. In addition, the company has launched a new website.
“Rebranding as HIA is more than a name change—it signals our evolution and the broader value we deliver to the hospitality industry,” said Charlie Fritsch, CEO/founder, HIA. “Our new tagline, ‘Hospitality, Intelligence and Accounting,’ speaks to the three foundational pillars of our platform. It also underscores our commitment to serving not only hotels but the entire hospitality industry.”
Initially built for hotel finance teams, the HIA platform has evolved into a comprehensive ERP and business intelligence solution serving the broader hospitality industry, including resorts, casinos, restaurants and golf courses.
“With this rebrand and new website, we are better positioned to deliver on our mission to empower hospitality leaders with the technology and intelligence they need to succeed,” said Fritsch.
