Hotel Equities and Springboard Hospitality have announced a strategic merger, creating a combined company that will operate a portfolio of properties across the U.S., Canada, the Caribbean and Latin America spanning urban, resort and outdoor destinations. Ben Rafter, CEO, Springboard Hospitality, is the new CEO of the combined company. Brad Rahinsky, former president/CEO, Hotel Equities, will assume the role of chairman.
“This next chapter for the combined company establishes scale with expanded regional insight and entrepreneurial agility to support owners across every asset class,” said Rahinsky.
Rafter, now CEO, Hotel Equities, added, “We start with what both companies do best: revenue generation and technology innovation. We’ve earned our reputation by unlocking new revenue opportunities, embracing technology to stay ahead of the curve and tailoring creative solutions for each asset. From there, our combined expertise allows us to move faster, think more creatively and deliver long-term value in ways that legacy operators simply can’t.”
Al Smith, Hotel Equities’ president, hotel operations, will assume the newly created role of COO, and Rob Robinson, EVP, Springboard Hospitality, will transition to the role of president of Springboard Hospitality.
A full suite of services—including operations, revenue management, marketing, food and beverage strategy, capital planning and development—supported by dedicated teams and a strong track record in both branded and independent environments, is offered. Additional announcements, including key hires and expanded services, will be shared in the coming months as the company builds toward its next phase of growth.
