Hopjump Acquires SmarterTravel Media From Tripadvisor

CAMBRIDGE, MA—Hopjump, a Kendall Square-based travel company, has acquired SmarterTravel Media, and its eight travel-focused brands, from Tripadvisor.

“The travel industry has taken a hit, but it will absolutely come back. Hopjump is taking a long approach on travel, and this acquisition positions us to engage further with our customers to ensure that they can make educated decisions on where, when, and how to travel,” said Jordan Staab, co-founder/president, Hopjump. “Now, more than ever, people are looking for information and guidance on how to travel in 2020 and beyond. The addition of the SmarterTravel portfolio positions us to serve all types of 21st-century travelers.”

The media brands being acquired include the following:

● smartertravel.com
● airfarewatchdog.com (and co.uk)
● bookingbuddy.com (and co.uk)
● onetime.com
● oyster.com
● familyvacationcritic.com
● whattopack.com
● holidaywatchdog.com

Hopjump launched into travel two years ago and currently has more than 60,000 members. It also offers members an annual subscription plan, Hopjump Plus, that unlocks access to exclusive wholesale pricing at more than 170,000 hotels in 185 countries. Hopjump is backed by Cambridge-based Link Ventures, and was launched out of Cogo Labs, Link Ventures’ incubator.