Hilton’s Tempo brand to make global debut in NYC

Hilton has signed the Tempo by Hilton Times Square, which is expected to open in 2023 as the global premiere of the company’s newest brand. Owned by L&L Holding Company and Fortress Investment Group, and managed by Hilton, the 661-room lifestyle hotel will be located at TSX Broadway, the city’s new 46-story entertainment and hospitality destination that will also be home to TSX Entertainment, a newly launched entertainment and technology platform.

“We’re delighted to introduce Tempo by Hilton to the world from the heart of Manhattan with the debut of Tempo by Hilton Times Square,” said Matt Schuyler, chief brand officer, Hilton. “As our newest brand, Tempo by Hilton is designed to create an elevated and innovative stay, with thoughtfully appointed rooms that offer comfort and functionality plus an emphasis on well-being. Tempo by Hilton Times Square will set the stage for a new standard of hospitality in Times Square, for today’s discerning traveler.”

Danny Hughes, EVP/president, Americas, Hilton, said, “Hilton has maintained a strong presence in New York City throughout its history, with more than 50 hotels currently welcoming travelers from all over the world. With the city’s continued development boom, it was the perfect time to introduce our newest lifestyle brand and Tempo by Hilton’s first hotel to the world’s most dynamic destination. Tempo by Hilton Times Square will channel the energy of Manhattan and complement all that TSX Broadway and the Big Apple have to offer.”

Hotel guests will also have access to entertainment and performance programming onsite from TSX Entertainment. The hotel represents a critical element of a new entertainment and retail development, according to Hilton.

Tempo by Hilton Times Square (left)

“People from near and far are eager to once again experience the excitement, the marvel, the lights and the one-of-a-kind atmosphere Times Square offers,” said David Levinson, chairman/CEO, L&L Holding Company. “As TSX Broadway and our partner TSX Entertainment takes the lead on reimagining how the district can meet the needs and desires of brands, consumers and New York City at large, Tempo by Hilton Times Square offers a home base for guests to experience Times Square like never before. We look forward to welcoming guests to experience the first full-building retail and entertainment ecosystem firsthand.”

Robert Lapidus, president/chief investment officer, L&L Holding Company, added, “Tempo by Hilton Times Square is bringing a beautiful, one-of-a-kind hotel to the most iconic entertainment district in the world. Driving the reinvigoration of entertainment, experiences and engagement that has made Times Square the crossroads of the world, TSX Broadway will allow guests to experience this firsthand, unlocking a hospitality and entertainment package unlike any other.”

Designed by WATG, design architect, and Mancini Duffy, architect of record, the 36-floor lifestyle hotel will feature views of the city and Times Square through floor-to-ceiling windows. It will also include distinct areas for powering up and powering down, including a dedicated Get Ready Zone; as well as guestroom bathrooms with Bluetooth speakers and bath amenities by Apotheke. Guests will also be able to book a signature Tempo by Hilton Wellness guestroom featuring a Peloton spin bike and products from Therabody.

Other features include an 11th-floor open sky lobby; a state-of-the-art fitness center and signature hydration station; a signature restaurant; a bar and lounge; and an outdoor dining terrace overlooking Times Square.

TSX Broadway is Times Square’s newest 550,000-sq.-ft. tower, bringing retail, integrated signage and entertainment spaces to the area. In addition to the hotel, TSX Broadway will be home to the historic Palace Theatre. The theater was lifted using a series of hydraulic jacks to 30 ft. above street level. At its new home on TSX Broadway’s third floor, the theater is undergoing a complete renovation and restoration project.

In partnership with TSX Entertainment, TSX Broadway will have exclusive features including the only permanent outdoor stage in Times Square, an interior theater that opens out of the building’s main sign over Times Square and is suspended 30 ft. in the air, overlooking the TKTS Red Steps, and a digital canvas. According to Hilton, TSX Broadway will have the largest sign package in Times Square—the first and only full-building LED facade system in New York City.