Hilton has signed a branding and management agreement with Wine Country Hospitality Partners LLC—a partnership between Mark Harmon, Robert Radovan and Tim Sparapani—for the new-build Waldorf Astoria Texas Hill Country and Waldorf Astoria Residences Texas Hill Country in Fredericksburg, TX, marking the brand’s debut in the Lone Star State.
Expected to open in 2027, the luxury resort, to be managed by Hilton, will feature 60 hotel guestrooms and suites, 37 branded multi-bedroom resort villas eligible to participate in a hotel rental program as 74 additional keys and 50 branded private residences. The resort will also include five food and beverage concepts, an 11,000-sq.-ft. spa and fitness center, two resort-style pools and more.
“Waldorf Astoria Texas Hill Country’s signing marks a monumental milestone for Hilton and is integral to both our growth in the state, which represents Hilton’s largest hotel portfolio in the U.S., and Hilton luxury brands portfolio expansion across the Americas,” said Amy King, VP, luxury & mixed-use development, Hilton. “Conrad Hilton’s legacy in the hotel business began in Texas more than 105 years ago, and working alongside incredible owners, we’re proud to deliver on Conrad’s vision as we introduce our distinguished luxury hotel and residential portfolio in the destination.”
Located less than a mile from downtown Fredericksburg, the resort will provide a central location for guests to explore Texas Hill Country, the most popular wine-tasting destination in the state, the second most visited wine country in the U.S. and home to over 100 wineries. Fredericksburg is located 75 miles west of Austin and 65 miles northwest of San Antonio.
Designed in collaboration between Studio CABAN, FAB Studio, TIPLER Group, Studio Outside and Paul Duesing Partners, the resort’s accommodations will feature Texan design elements with views of the surrounding Hill Country, and multiroom resort villas catering to individual residents and available for guest rentals, with private plunge pools, outdoor courtyards and specialty programming.
Designed through the same lens as the resort and celebrating the natural influences of the land, the residences will include single-story estates, villas and cottage-style Sunday homes ranging from three to five bedrooms, with custom options available. Fifty of the private residences are placed along the edge of the 106-acre property, backing up to waterside views of Baron’s Creek. Owners will have access to the resort’s amenities, as well as signature resident services.
“Throughout my career, I’ve always looked to create destinations with a true sense of place that invite in new and tenured patrons to experience it through a new lens,” said Mark Harmon, codeveloper, Waldorf Astoria Texas Hill Country. “With Waldorf Astoria Texas Hill Country, we’re drawing upon the unique architecture and history of Fredericksburg to create a new experience that opens this budding wine destination to travelers and future residents—drawing a spotlight to the area as a whole and all that makes it unique.”
Robert Radovan, codeveloper, Waldorf Astoria Texas Hill Country, said, “Waldorf Astoria Texas Hill Country marks a significant shift for hospitality in Texas, bringing the renowned service and luxury experience of the brand to a destination with unmatched potential. Waldorf Astoria Residences Texas Hill Country open a rare opportunity to call this destination home, with the robust amenities and service that come with branded living. Each of these homes will be a modern rendition of what exists here today, creating a space that feels familiar, celebrates the land and ushers in a new escape to explore and reconnect with one another.”
im Sparapani, partner/codeveloper, Waldorf Astoria Texas Hill Country, added, “We are excited and committed to bringing an unparalleled luxury retreat to Texas, building on Fredericksburg’s reputation as a destination to reset in the Hill Country. By collaborating with the exceptional team at Hilton and Waldorf Astoria, we’re creating something truly unique—an extraordinary space for celebrations, gatherings and rejuvenating getaways in one of the most breathtaking landscapes in the state.”
