Hilton has introduced Outset Collection by Hilton, its 25th brand and eighth in the Lifestyle portfolio. The brand is designed to appeal to travelers seeking boutique hotels with distinctive identities and experiences.
The first Outset Collection hotels are expected to open later this year, with bookings available starting in November. More than 60 hotels are currently in development, with potential growth of more than 500 locations across the U.S. and Canada. Confirmed properties include a basecamp in Moab and a boutique hotel in Chicago.
“At Hilton, we continue to reimagine what’s next in hospitality, and today, we’re delivering it,” said Chris Nassetta, president/CEO, Hilton. “Outset Collection is an expression of our commitment to growth, innovation and meeting the evolving needs of travelers around the world. By expanding our Lifestyle portfolio, we are broadening the ways guests engage with Hilton and unlocking new possibilities for our owners, our teams and the communities we serve.”
The brand builds on Hilton’s track record with conversion hotels, particularly Curio Collection and Tapestry Collection. In Q2 2025, conversions across 10 Hilton brands accounted for more than one-third of openings the company reports. Outset Collection hotels will offer upscale finishes and story-driven designs, with flexibility for each property to reflect its own identity, according to the company. Food and beverage options will vary by location, from light cafes to full-service dining.
“Independent hotels thrive when they can preserve their unique character while tapping into the power of a global hospitality leader,” said Chris Silcock, president, global brands and commercial services, Hilton. “With Outset Collection, we are offering owners the flexibility they want without compromising on quality. By combining one-of-a-kind properties with Hilton’s powerful commercial engine and commitment to exceptional product, service, and technology, we’re elevating our value proposition across the board.”
