Highgate has launched Highgate Select, a new division focused on differentiated management and development of select-service, limited-service and extended-stay hotels.
Highgate’s management approach is focused on a hands-on leadership structure, access to cutting-edge technology and the ability to deliver industry-leading digital investment returns, according to the company. This platform is grounded in Highgate’s experience as an owner/operator, which translates into a platform built to maximize operational efficiencies, distribution and scale.
Led by Rob Dann, COO, Highgate Select, the newly formed group is focused on innovation within the sector. To oversee the portfolio of 400 owned and/or operated hotels across 33 U.S. states (including Element Sedona, pictured above), Dann is supported by a multidisciplinary executive team with an average of 30 years of hospitality experience. Within the division, emphasis is placed on empowering GMs to take ownership of their hotels by extending lines of communication, including transparency and exposure to executive leadership.
Highgate Select offers 24/7 revenue optimization monitoring, along with targeted digital campaigns.
“With the underpinning of the incredible team and infrastructure we have built, we’re focusing significant time and resources on Highgate Select, allowing us to deliver a best-in-class value proposition to our owners, partners and associates, at just the right time,” said Dann, “This experienced leadership team is uniquely equipped to offer a flat line operating structure that is conducive to real-time decision making, and that empowers GMs to be the owners of this space, with the support of a scaled and technologically proficient organization.”
With the recent onboarding of 123 La Quinta by Wyndham hotels across 19 states, Highgate has become one of the largest private owners/operators in the select-service, limited-service and extended-stay space.