Hersha Launches Rest Assured Health & Safety Program

PHILADELPHIA—Hersha Hotels and Resorts has launched its health and safety program, Rest Assured, at each of its portfolio hotels.

“As we welcome guests back to our hotels, we are excited to announce the launch of our newly designed health and safety program, Rest Assured, in conjunction with our proprietary sustainability program, EarthView,” said Jay H. Shah, CEO, Hersha. “Our newly implemented cleanliness program is focused on the wellbeing of our guests, our associates and our communities. Advanced cleaning practices are complemented by innovative technologies to streamline guest experience and support transparent communication before and throughout our guests’ stays. In preparation of launching Rest Assured, our associates have undergone extensive training to ensure we exceed expectations for guest and associates’ health and safety at our hotels.”

Rest Assured’s five-point program takes a holistic and innovative approach to guest experience, safety and wellbeing:

Safety Is Priority: The company has updated its cleaning protocols based on guidance from the Centers for Disease Control and Prevention (CDC), World Health Organization (WHO) and American Hotel and Lodging Association (AHLA). The cleaning procedures utilize EPA-approved disinfectants for use and effectiveness against viruses, bacteria and other airborne pathogens. The frequency has been increased with advanced cleaning techniques that utilize UV light technology and HEPA filtration, which were developed with guests’ and associates’ safety as the top priority. The focus on disinfecting high-touched surfaces is denoted with a message from the housekeeping team and indicator bands in guestrooms.

Service Reimagined: The company has transformed its operational processes to accommodate physical-distancing efforts and established new service offerings to deliver the same guest amenities in reimagined ways.

Innovative Accommodation: Hersha is leveraging innovative technologies to alleviate guests’ concerns as they start to travel again. They have the opportunity to utilize mobile check-in and contactless dining and fitness options at many hotels across the company’s portfolio.

Proactive Communication: Clear communication and transparent accountability have always been an emphasis at Hersha, the company reports. From booking through checkout, it has made information readily available on its cleaning practices and service offerings—found on its websites and through increased signage at hotels.

Together We Thrive: The company believes that together, we create a brighter, healthier future for guests, associates and communities. To that end, it has installed plexiglass partitions at front desks and hand sanitizer stations throughout the hotels, and is providing associates with the appropriate safety gear and equipment.