With rising costs, evolving guest expectations and increasing pressure to drive operational efficiency, asset management has become more important than ever. In this session, “Transform Hotel Assets, Guest Experience and Profitability through Better Asset Management,” in partnership with Octave and TRM, Gregg Wallis, senior editor, Hotel Business, is joined by Clay Bush, founder/CEO, Stratum Consulting Partners and general manager of Octave Solutions at TRM; Eric Faith, VP of sales, TRM; and Peter Bynarowicz, director of product management, Octave, to discuss the ways asset management can lead to better hotel performance.