HB Exclusive: Sarah Koustrup promoted to NHS president

Following a strategic alliance with Hotel Equities (HE) earlier this year, National Hospitality Services (NHS) has promoted Sarah Koustrup to president. She previously served as chief strategy officer, where she was integral in forming the alliance with the two companies earlier this year.

“Sarah has continued to demonstrate unparalleled expertise in driving growth and positioning NHS as an industry leader,” said Norman Leslie, CEO, NHS. “Her proven track record and exceptional leadership skills make her the perfect fit to lead our portfolio to new heights.”

Bryan DeCort, COO, HE, told Hotel Business in an exclusive briefing, “As HE and NHS unite, we recognize the immense talent within both organizations and the incredible potential for growth our alliance brings. Sarah’s ascension to this pivotal role exemplifies the opportunities created by our partnership, more room at the top and a clear pathway for associates to thrive and succeed.”

In her previous role, Koustrup was pivotal in driving the company’s growth, spearheading innovative strategies and ensuring operational excellence across all departments, according to NHS. As president, she will continue to lead NHS with her extensive industry knowledge, unwavering commitment to owner satisfaction and passion for delivering exceptional guest experiences. Moving forward, NHS will focus on a new, strategic vision with the goal of expanding its portfolio of managed and owned properties alongside HE while strengthening relationships with key stakeholders, the companies report.

In March, NHS announced its alliance with HE, strengthening corporate support functions and leveraging its partner’s extensive expertise in hotel management to maximize operational efficiency and enhance guest experiences. The partnership has enabled NHS to focus on developing and expanding its hotel portfolio in key markets across the U.S.

“Our vision is to be a catalyst for success for new and experienced hotel owners,” said Koustrup. “We are committed to offering personalized solutions tailored to meet the unique needs of each owner and property. NHS delivers outstanding results for our partners.”