HB Exclusive: Red Roof breaks ground on first HomeTowne Studios new-build

Red Roof has revealed that construction has begun on a new HomeTowne Studios by Red Roof in Bradenton, FL, the first new-build property for the brand, which has already converted nearly 70 hotels nationwide.

The 124-room property is owned and will be operated by Dhruv Management of Port Richey, FL, which owns or operates more than 150 hotels nationwide.

“We are excited to partner with Dhruv Management on the development of the first-ever new-build HomeTowne Studios hotel,” said Michael Sharp, VP, design, construction & procurement, Red Roof. “This latest collaboration between Dhruv Management and Red Roof reflects the continuing strength of the economy extended-stay segment and the attractiveness of HomeTowne Studios for franchisees looking to expand their portfolio with a proven brand. We continue to innovate HomeTowne Studios with cost-cutting and operationally efficient enhancements that make our extended stay option a valuable investment for franchisees.”

Building on the initial launch of the HomeTowne Studios by Red Roof brand in 2018, and subsequent enhancements to the design made in 2021, the new prototype includes updated guestroom aesthetics, and a layout designed to set new standards for operational efficiency. The new HomeTowne Studios prototype benefits from a cost-effective development footprint that emphasizes functionality without sacrificing the guest experience, such as open shelving which employs a hexagon design to allow for additional storage space, according to the company.

“We are eager to launch the development of this new HomeTowne Studios Hotel in Bradenton,” said Amit Patel, COO, Dhruv Development. “This product is perfectly suited for the rapidly growing Bradenton market, and we are proud to continue and expand our relationship with Red Roof—which includes several additional hotels now under development.”

The hotel is expected to open in 2023 or early 2024.