HB Exclusive: PepperMill opens AI platform to hospitality technology providers

PepperMill has launched a platform-as-a-service offering that allows hospitality software companies to access and embed its AI infrastructure into their own products, expanding the company’s reach beyond direct hotel customers.

The San Francisco-based company said the new PaaS model is designed to address long-standing challenges in the hospitality sector, including disconnected data systems and the high cost and complexity of building operational AI in-house. By opening its proprietary APIs, the company aims to give SaaS providers a way to integrate AI capabilities without developing and maintaining their own underlying infrastructure.

The company has previously focused on selling AI tools directly to hotel owners and operators to help connect data and generate operational insights. The PaaS launch extends that approach to the broader hospitality technology ecosystem, targeting vendors that want to add AI-driven functionality to existing platforms.

“Until now, we’ve focused on giving hotel leaders the AI tools to connect their disconnected data and act on insights,” said Anh Hatzopoulos, CEO, PepperMill. “We’re so excited to empower the hospitality tech companies to become AI-first, eliminating the need for an expensive platform investment or large data science teams. We handle the workflow, orchestration and infrastructure so they can focus on what they do best: delivering for their customers.”

According to Hatzopoulos, many hospitality technology providers recognize the importance of AI but struggle with the pace of change, the cost of development and the difficulty of recruiting and retaining specialized talent. She said the new platform is intended to lower those barriers by offering a centralized infrastructure that partners can adopt incrementally for both customer-facing and operational use cases.

“AI is especially hard because it is so fast-moving, complex and expensive,” she said. “For many hospitality technology providers, building and maintaining that infrastructure in-house has proven to be extremely difficult.”

Hatzopoulos said the platform allows partners to bypass years of research and development typically required to build operational AI, potentially reducing capital expenditures associated with infrastructure and advanced data science capabilities. The company positions the offering as a way for technology providers, and by extension hotel owners and operators, to adopt a broader range of AI applications beyond basic chatbots.

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