Hard Rock adds Peder Baukol

Hard Rock International has appointed Peder Baukol III as regional director, global sales – Northeast.
In his new role, he is responsible for building awareness for the brand and developing relationships with meeting and incentive clients and agencies in his region, while ultimately driving business to the global portfolio.

“We’re excited to welcome Peder to our global sales and marketing team as Hard Rock Hotels & Casinos continues to evolve and expand our unique MICE offerings worldwide,” said Danielle Babilino, SVP, global sales and marketing, Hard Rock Hotels & Casinos, Hard Rock International. “Peder’s extensive experience across the gaming and luxury hospitality industry will elevate our global portfolio in this most important and highly competitive territory.”

Baukol comes to the company with more than 18 years of experience in upper management sales roles for luxury hotels including Omni, Marriott and most recently Caesars Entertainment.