Groups360 has entered a definitive agreement with Hyatt Hotels Corporation to launch instant online booking capabilities for groups in early 2026, with the addition of Hyatt properties worldwide to the GroupSync Marketplace.
Through direct integration with Hyatt’s systems, meeting organizers will gain real-time access to group room and meeting space rates and availability, according to the company. This advancement streamlines the booking process, reducing reliance on traditional RFPs and allows participating Hyatt properties to offer faster, more seamless service to meeting and event planners.
“As one of the leaders in the hotel industry putting this technology into widespread practice, we are meeting event planners where they are in this evolving industry,” said Steve Enselein, SVP, events, Hyatt. “We are demonstrating our commitment to their needs and to the success of their events by offering our Together by Hyatt platform. By offering instant group booking through GroupSync, we will equip planners with the instant insight and flexibility they need to tailor the ideal stay experience for each group.”
By deploying live inventory and group rates within GroupSync Marketplace, Hyatt will save meeting and event organizers time by allowing them to filter and search using real-time room rates and availability, according to the company. Once a property is selected, the planner may instantly book guestrooms, event space or both, as well as food and beverage needs and audio-visual equipment—all in a single online transaction. For larger or more complex events, planners may still elect to send a traditional RFP through GroupSync’s proprietary streamlined process.
“Hyatt is one of the world’s most iconic hotel brands and has consistently demonstrated its dedication to group meeting and event planners and their guests,” said Kemp Gallineau, CEO, Groups360. “The inclusion of Hyatt properties in GroupSync Marketplace will serve to meet the evolving needs of the group meeting and event market, while positively impacting the experience for all attendees and stakeholders.”
Planners can already access select Hyatt properties in GroupSync for RFP submissions. Starting in early 2026, participating Hyatt properties will also unlock instant online booking, allowing planners to secure group rooms and meeting space in real time.
