G6 Hospitality, operator of the Motel 6 and Studio 6 brands, has launched Studio 6 Plus, an upper-economy extended-stay brand.
Studio 6 Plus is a new-construction brand. The properties are expected to achieve ADRs between $75 and $90 in most markets, with RevPAR targets around $60 to $70. Higher-demand markets will command premium rates.
“Studio 6 Plus reflects how extended stays today are no longer just about having a place to sleep; they are about having a place to live,” said Ankit Tandon, vice chairman, G6 Hospitality.
“Across industries, we are seeing more people spend weeks and months on the move, and what they are looking for is a space that feels familiar, functional and secure. We have been very intentional about creating an experience that feels less like a stay and more like a home, while continuing to build on the strong foundation of our existing brands and the trust they have earned over time.”
Sonal Sinha, CEO, G6 Hospitality, added, “Studio 6 is a name travelers know and trust, but we recognized an opportunity to evolve that legacy for today’s extended-stay guest. Studio 6 Plus keeps everything guests love about the brand—affordability, reliability and comfort—while adding the security, space and home-like features that matter most to people living with us for weeks or months at a time.”
G6 Hospitality unveiled Studio 6 Plus at its annual franchisee convention in Cancún, Mexico, before an audience of more than 1,500 franchisees and partners from across North America.
The new brand addresses a key gap in the extended-stay market by offering interior corridors. For solo travelers, women and families, interior-access properties deliver the quiet, protected experience many guests prefer when staying for a week or longer, according to the company. Properties will typically feature 60 to 150 rooms with amenities including full kitchens with full-size refrigerators, stoves and microwaves, generous storage and closet space, additional power outlets at bedside for charging multiple devices and commercial-grade guest laundry facilities that generate ancillary revenue for owners.
The brand serves skilled tradespeople, traveling nurses, technicians and workers supporting construction, automotive manufacturing, semiconductor plants, and energy projects. Design elements are engineered for easier maintenance and longer asset lifecycle, while streamlined cleaning protocols reduce labor time and costs, supporting franchisee profitability alongside guest satisfaction.
Studio 6 Plus reimagines the guest experience with a three-click automated check-in system that digitizes traditional front-desk transactions, freeing staff to focus on genuine hospitality. Properties employ “hospitality ambassadors,” who welcome guests and provide personalized service. In-room and lobby smart TVs offer streaming platforms, while F&B monetization through the brand’s centralized IT system creates new revenue streams for franchisees. The brand’s tech-forward approach reduces operating costs while improving the guest experience, according to the company.
G6 Hospitality is introducing an innovative fee structure designed to align the success of the brand and franchisees. Studio 6 Plus will charge franchisees only for business the brand directly generates—not for bookings coming through third-party OTA channels.
