As operating costs continue to rise, hoteliers are facing economic pressures from all angles. This has led owners everywhere to search for new ways to drive revenue—while delivering an experience that guests will want to return to.
The good news? Hotel entertainment technology can provide an unexpected source of income.
Here are four ways to drive revenue through hotel TVs:
1. Monetize your hotel TV screens
When you integrate third-party advertising, a guest TV can be an opportunity to earn more from every room—without increasing your nightly rate. When guests ask themselves what they want for dinner, a timely advertisement for a local restaurant could be the answer. Similarly, local shops and attractions looking to earn business from your guests will pay for the opportunity to get offers and messages in front of them. This approach not only generates ad revenue from businesses; it also helps enhance your guest experience and enables you to get rid of brochure racks and other non-digital advertisements that can quickly become outdated.
2. Promote paid amenities
According to Oracle and Skift, 67% of hotel executives expect non-room revenue to represent an increasing share of their hotel’s revenue over the next five years. Get ahead of this trend and start increasing your earnings now by promoting your paid non-room amenities—laundry, dry cleaning, onsite fitness classes, valet parking, etc.—on every TV screen. Displaying these offerings on in-room TV screens ensures visibility, encourages bookings, and better positions you to capitalize on this trend.
3. Attract lucrative group bookings
Group bookings remain a significant revenue driver for hotels. In fact, CBRE expects 2025 U.S. RevPAR to grow 2% as a direct result of increased group demand, business travel and other factors. Events such as conferences, weddings or even family reunions are a great way to garner a lot of bookings all at once. Set yourself apart from the competition with custom TV screens that can communicate helpful info, direct foot traffic, and remind attendees of key dates and times. Enhanced entertainment technology elevates the attendee experience and increases the likelihood of repeat stays and long-term revenue growth.
4. Encourage guest loyalty
As guest expectations continue to evolve, hotels need to be able to keep pace. Today’s guests crave more options, advanced technology and elevated entertainment. In fact, Hospitality Technology’s 2024 Customer Engagement Technology Study found that 70% of travelers consider smart TVs and content streaming in the guestroom to be a key factor when deciding between one hotel or another. Offering live TV, streaming, and casting from a single interface not only creates a more memorable, comfortable stay—it can help you gain guest loyalty and drive future revenue.
The good news: enhancing hotel technology doesn’t have to come with a large price tag. Hotels of all shapes and sizes can deliver an affordable, modern entertainment experience by choosing technology that works with existing infrastructure.
OnStream by DISH Business is a flexible platform that delivers the entertainment guests expect with live TV, streaming, casting, and more. The platform’s drag-and-drop UI builder also lets hotel owners easily customize screens across their property to spotlight paid amenities, advertise local businesses, and unlock new revenue streams. And because OnStream works with existing TVs and wiring, hotel owners can make the most of their existing technology investments.
Visit dish.com/hotels to learn how our entertainment technology can help you drive additional value from your hotel TVs.
