Soul Community Planet (SCP) Hotels has debuted SCP WildFree Colorado Springs Hotel, the first property to open under the company’s SCP WildFree brand expression.
SCP WildFree is one of three distinct brand expressions under the Soul Community Planet umbrella, alongside SCP Hotels and By SCP. Each is rooted in the company’s “Holistic Hospitality” philosophy while serving a different traveler occasion and aesthetic. Designed to capture the spirit of vintage Americana and the romance of the open road, the brand reimagines the classic motel for a new generation of conscious travelers who “crave adventure, community and intention,” according to the company.
“Colorado’s culture and landscape has always embodied the free-spirited energy at the heart of SCP WildFree,” said Ken Cruse, founder/CEO, SCP. “Colorado Springs is a natural home for our first WildFree property. It’s a place where the classic road trip motel gets a soulful, modern update for travelers who want to explore with purpose and commune with like-minded wayfarers.”
The new brand taps into one of hospitality’s most resonant trends: the renaissance of the classic motel, the company reports. As younger travelers increasingly seek out character-rich, affordable alternatives to conventional hotels, they are homing in on spaces that feel lived-in, locally rooted and free from corporate polish. The vintage motel format has re-emerged as a cultural touchstone, and SCP WildFree answers that call with soulful design, wellbeing programming and sustainability at its core, delivering a guest experience that is “at once nostalgic and forward-thinking,” according to the company.
At SCP WildFree Colorado Springs, guests will find art-filled gathering spaces, an outdoor pool, a 5,000-sq.-ft. fitness and yoga center (SCP Fit), SCP Commons coworking spaces and Provisions Market, stocked with locally sourced, healthy grab-and-go food and locally roasted Loyal Coffee. The property is pet-friendly, located near Colorado Springs’ top outdoor attractions and reflects SCP’s commitment to clean, energy-efficient, low-waste accommodations, according to the company.
True to the brand’s spirit, the hotel offers Fair Trade Pricing, giving guests the opportunity to determine the value of their stay based on the quality of their experience.
“We’ve spent years building and testing a model that genuinely resonates,” said Cruse. “SCP WildFree is where that work meets a significant, underserved opportunity: younger travelers who want experiences that reflect their values without sacrificing character or authenticity. Colorado Springs is our starting point in better serving this new generation of explorers. We’re ready to hit the open road ahead.”