First Hospitality has appointed Dave Montrose as COO. He joins the company with more than 30 years of experience in hospitality operations and leadership.
As COO, Montrose will oversee all operational aspects of First Hospitality to ensure efficiency, profitability and exceptional guest experiences across all properties. He will also provide leadership to the operations, commercial strategy, people services, accounting and IT teams, and will directly manage and mentor senior leadership to ensure alignment with organisational goals.
“Dave’s extensive background in operations, paired with his strategic mindset and commitment to developing high-performing teams, makes him a great addition to our executive team,” said David Duncan, president/CEO, First Hospitality. “His dedication of inspiring innovation, delivering measurable results and cultivating strong owner and brand relationships will be vital as we continue to scale our portfolio.”
Montrose brings a wealth of deep operating experience with branded, full-service, independent and ultra-luxury resorts, as well as premium select-service hotels throughout the U.S., according to the company. He has successfully programmed, launched and opened properties in markets including Austin, Nashville and Indianapolis, among others.
He has also managed large portfolios and teams, including his role as EVP and division leader at Highgate Hotels. He also served as COO of a White Lodging division and held an executive leadership role at Brush Creek Ranch, an all-inclusive luxury resort.
Most recently, Montrose was EVP at InnVentures, a standalone operating company of more than 85 hotels affiliated with Highgate.
