Extended Stay America upgrades loyalty program

Extended Stay America has added benefits and savings to its Extended Perks membership program. The centerpiece of the program is the exclusive member rate, which will be available to new members as well as the program’s existing members.

The enhanced Extended Perks membership program will build on existing benefits, such as the immediate registration discount, where members receive an instant 10% discount that can be used when booking their next stay. Members can also enjoy free membership and access to discounts beyond Extended Stay America properties for restaurants, rental cars, theme parks, online and retail shopping and others. Guests who stay seven or more nights get access to free early check-in and late checkout.

“As the leader in the extended-stay category, we built Extended Perks to be different than other hotel membership programs, allowing us to cater to the needs of the extended-stay guest,” said Greg Juceam, president/CEO. “We are proud to continue building on the program to include an exclusive member rate, as well as new offerings for our guests who stay seven or more nights. The simplicity of the program allows members to redeem discounts and savings; not only on hotel stays, but on thousands of national and local brands they use each and every day.”

Beyond the perks available at Extended Stay America properties, members of the program are automatically entered in monthly drawings for a chance to win gift cards and other various prizes. Guests receive an entry for each night stayed at an Extended Stay Property the month prior. They also have the opportunity to participate in surveys to earn rewards.

“Extended Stay America is uniquely positioned to cater to guests who stay for one week or more, and these enhancements to our Extended Perks program give us the chance to reward these guests even further,” added Kelly Poling, EVP/chief commercial & brand officer. “Extended Stay America is all about delivering genuine goodness and listening to the needs of our guests and these new benefits were added based on direct feedback we received from our valued guests.”