Extended Stay America has entered into an agreement with BASK Development for eight new Extended Stay America Premier Suites located throughout major markets in Florida.
“We are excited to welcome BASK Development as a new owner of Extended Stay Premier Suites brands,” said Mark Williams, managing director, franchise development, Extended Stay America. “Franchising continues to play a large part in Extended Stay America’s development strategy, and we look forward to working with all of our current and prospective owners to continue growing all of our brands throughout the United States.”
BASK Development is a real estate development and investment company located in Chicago. With a specialty and focus on hotels, BASK is a vertically integrated organization with in-house development, construction, management and finance capabilities. BASK operates throughout the U.S., with 30 hotels under management and an additional six under construction.
“It is no secret that Florida is performing exceptionally well, with a robust tourism sector and growing population fueling a need for additional lodging accommodations,” said Bimal Doshi, managing partner, BASK Development. “The extended-stay segment was tried, tested and thrived during COVID and continues to deliver superior return on investment. Extended Stay America provides an exceptional value and uncompromising experience for consumers by providing long-term, flexible accommodations. As we mobilize our experienced, seasoned team and leverage our technology platform, we anticipate our investment in the extended-stay segment to continue to grow.”
Extended Stay America Premier Suites comprises both new construction as well as renovated properties with fully equipped kitchens, apartment-style layouts for working and dining, free in-room WiFi, premium cable, on-site guest laundry, enhanced breakfast offering, along with upgraded design elements including larger TVs, increased storage space and a signature bedding package.