Extended Stay America has signed a development agreement with a partnership comprised of Concord Hospitality and Whitman Peterson to develop 15 new Extended Stay America Premier Suites hotels. The properties will be located in major markets throughout the Western U.S., including Denver, Phoenix, Las Vegas and Salt Lake City.
“These new Extended Stay America Premier Suite locations continue our strategy of growing this brand and our franchise pipeline,” said Greg Juceam, president/CEO, Extended Stay America.”
Concord Hospitality will be handling the development, branding and operations of the properties. Whitman Peterson will provide equity, identify markets and assist with development.
“Extended Stay America Premier Suites has a unique business model that will allow us to reach business and corporate extended-stay travelers looking for a higher level of amenities,” said Mark Laport, CEO/president, Concord Hospitality. “This agreement is the first step in increasing our presence in the higher-end extended-stay segment.”
Extended Stay America Premier Suites comprises both new construction and renovated properties with upgraded amenities, including fully equipped kitchens, apartment-style layouts for working and dining, free in-room WiFi, premium cable, on-site guest laundry, free breakfast offering and upgraded design elements like larger TVs, increased storage space and a signature bedding package.
“We are pleased to be able to grow Extended Stay America Premier Suites through this unique partnership with Concord and Extended Stay America,” said Paul Novak, executive director, lodging, Whitman Peterson. “We have chosen markets ideal for a premium extended-stay product.”
Look for a Q+A with Greg Juceam in the October issue of Hotel Business and more on ESA in the November issue.