NEW YORK—The “Crossroads of the World” is the home of two new properties. In Times Square, Marriott will be opening its latest Edition property, while Red Roof has added a Red Collection hotel.
Time Square Edition to Open Soon
Ian Schrager, in partnership with Marriott International, has introduced The Times Square Edition at 20 Times Square at West 47th St.
“The Times Square Edition is an entirely new lens on Times Square,” said Arne Sorenson, president/CEO of Marriott International. “From an aerie above the hubbub below, you can engage, observe or withdraw. The hotel is an oasis of sophistication brought to you through the insight of the incomparable Ian Schrager, my friend and partner. There is simply nothing like it.”
A long ivory hall with Venetian plastered walls and ceiling and a floating custom green mirrored stainless sphere inspired by great artwork greets guests when they arrive. The lobby and lobby bar, a series of black and white spaces, are designed to convince guests that they are no longer in Times Square.
The hotel is also home to outdoor terraces, named the Bladerunner Terraces, that frame the various public space floors. Off the Terrace Restaurant, has terraces that were inspired by the L’Orangerie at Jardin des Tuileries in Paris. The outdoor space outfitted with thousands of plants, trees and ivy was designed by Madison Cox.
Elsewhere, the first Michelin-starred chef in Times Square, John Fraser, is spearheading the food and beverage at the hotel. The entrance to the Terrace restaurant will host the debut exhibit of specially curated candid portrayals of “the real New York City,” the one not seen by visitors, capturing energetic, gritty and poetic street and neighborhood scenes by photographers including Helen Levitt, Elliott Erwitt, Bruce Davidson, Ruth Orkin, Arthur Leipzig and Cornell Capa.
The hotel will also be home to The Paradise Club. The brainchild of Anya Sapozhnikova, Justin Conte, Matthew Dailey and Kae Burke of House of Yes in Bushwick, Brooklyn, this modern-day cabaret “manifests the disorder of the city and adds a whole new dimension” to the hotel and to Times Square.
The Red Collection Debuts Lord & Moris Times Square Hotel
Red Roof is introducing the Lord & Moris Times Square Hotel as part of its newly launched soft brand, The Red Collection. This marks the third property, second franchised hotel, and first location in New York City.
The Lord & Moris Times Square Hotel is managed by Real Hospitality Group. The hotel’s 78 guestrooms are “smartly designed spaces,” some with bunk beds for friends and families traveling together. The property offers distinctive features, rustic accents and chic wooden design elements. Amenities include custom fountains in the lobby offering free filtered water, reliable WiFi, tablets in each room, flat-screen TVs, stylish bathrooms, and more.
“Our Red Collection entry into New York City underscores our commitment to continue to bring affordable upper-midscale properties to the most desired travel destinations,” said Andrew Alexander, president of Red Roof. “Feeding this demand, we will continue to expand and infiltrate new markets.”
Two additional Red Collection properties will open in Brooklyn later this year. As with other Red Collection properties, the hotels will have their own distinct names, local flare and design standards aligned with consumer wants and needs.
