dash design recently completed a multimillion-dollar renovation and total transformation of the Delta Hotel Times Square. This is the brand’s first hotel in New York City and occupies the space that was previously a Staybride Suites, according to David Ashen, president of dash design.
Within the overall renovation, dash design converted the 310 extended-stay rooms into uniquely branded Delta guestrooms, created a new and welcoming reception, developed a new restaurant, named George’s Nephew, which also is open to non-hotel guests, as well as re-positioned and expanded a convivial bar area, a new fitness facility and a Delta pantry.
Delta’s Times Square location is about convenience, located between the city’s most active gateways, and in the middle of it all—theater, business, arts and fashion.
“The design of the hotel brings to life the artistry that is this neighborhood, seamlessly merging beauty and efficiency. While the core of the brand is the concept of ‘Simple Made Perfect,’ this was brought to life by considering the details that truly matter,” said Ashen.
Lively illustrations created by artist, Manuel Santelices, pay homage to NY fashion with layers of stories about NYC. The murals lead the guest to a new back lounge and greenhouse, which was transformed from a breakfast room into an indoor garden oasis.
The Delta’s guestrooms are clean and simple, modern and deliberate. Working with a 290-sq.-ft. footprint, the design fits in clever open storage, a streamlined work surface and even a sofa/chaise to lounge in. The design is purposeful in its simplicity, to allow the guest to have a bit of a Zen moment in the middle of bustling midtown Manhattan, added Ashen.
