Davidson Hospitality Group has launched DH Creative, an in-house creative agency that specializes in comprehensive brand development services and creative direction for its hotels, resorts, restaurants, bars, spas and membership clubs.
A one-stop-shop, DH Creative provides the same high touch services as an outside agency at a fraction of the cost, according to the company. Since Davidson team members are at the helm of all projects, individuals are subsequently able to stay tethered to brands long-term and ensure proper fortification and execution far after the actual brand development work is complete. A sampling of services includes:
- Brand development: Discovery and immersion; strategy and positioning; naming; brand identity; brand behaviors & pull-throughs; collateral suite; brand book and style guide.
- Project management: Comprehensive oversight and collaboration with key stakeholders from inception to completion.
- Photography and videography: Identifying photographer and videographer that aligns with unique needs and brand identify; complete management of shoots including pre- and post-production.
- Website development: Collaboration from contract to launch to ensure production of an on-brand website that effectively converts browsers into guests.
“Through our years of experience and overseeing the development of more than 100 brands, we identified an opportunity to provide a service to owners seeking professional, yet economically priced, brand development support,” said Pete Sams, CCO, Davidson Hospitality Group. “We are proud to offer all of the same services that an outside agency does, including brand research, brand development and the development of operational touchpoints to help our hotels personify the brand. Ultimately, we’ve crystalized these services with the objective of delivering upon our promise of creating value for our ownership partners.”
