D-EDGE acquires CRM platform LoungeUp

D-EDGE, a SaaS company offering cloud-based e-commerce solutions to more than 17,000 hotels in more than 150 countries, has acquired LoungeUp, a customer relationship management (CRM) platform for the hospitality sector.

This acquisition marks a significant step towards providing the hospitality industry with a comprehensive and integrated suite of solutions covering every touchpoint of the hotel guest journey—from the initial search for accommodations through their full stay to converting guests into repeat visitors, according to D-EDGE.

“LoungeUp fills up D-EDGE’s technology suite by providing hoteliers with a comprehensive and seamless toolkit,” said Pierre-Charles Grob, CEO, D-EDGE. “By integrating LoungeUp’s advanced CRM capabilities with D-EDGE’s central reservation system (CRS), we are setting a new standard for a unified and easy-to-use one-stop-shop solution. This holistic approach addresses the complete technological needs of hotels, groups and chains in both distribution and operations. This move is one additional reason for hotels to make D-EDGE their preferred choice.”

Mathieu Pollet, CEO/cofounder, LoungeUp, said, “The entire LoungeUp team is thrilled about this new step, as we are confident it will significantly enhance the value we deliver to our common clients and speed up our development globally. We are simplifying hotel management by integrating operations through connected systems, automating tasks and ultimately boosting the hotel’s business—resulting in more bookings, increased booking value and greater profitability. We believe that with LoungeUp integrated into the D-EDGE solution portfolio, hoteliers will require essentially two systems to ensure efficient operational and distribution management: D-EDGE and a property management system (PMS). This is a major change in the industry that suffers from a very fragmented IT environment.“

There are no planned changes in the current structure of either entity. The LoungeUp team remains unchanged. Pollet and Lionel Tressens, chief technology officer/cofounder, will lead the growth of the CRM/Guest Management divisions within the group.