CoralTree launches vacation rental collection

CoralTree Hospitality has launched the CoralTree Residence Collection, a portfolio of residential resorts and vacation rentals which includes more than 1,100 residences and 26 homeowner associations under management from Hawaii to Colorado.

“We are launching the CoralTree Residence Collection because we recognized an opportunity in the market,” said Tom Luersen, president, CoralTree Hospitality. “With our company’s deep roots in vacation rental management, we knew we’d be able to meet the demand and provide customized and enhanced support in this space. In late 2023, we substantially grew our portfolio of vacation rentals and are excited to further expand, operationalize and brand this collection to highlight our expertise in this area.” CoralTree’s parent company, Lowe, launched its hospitality management business in 1973 to provide residential resort management services.

The CoralTree Residence Collection includes vacation rental properties and residential resorts in Vail and Snowmass in Colorado, as well as in resort destinations on three Hawaiian islands—Kauai, Hawaii Island and Maui. Properties include Kaanapali Alii and Wailea Beach Villas on Maui; The Lodge at Kukui’ula on Kauai; Woodrun Place and Top of the Village in Snowmass; and Montaneros and The Landmark in Vail.

Among the services provided by the CoralTree Residence Collection are owner relations and renovation services; accounting and financial services; guest/concierge services; front desk and amenity management; maintenance and capital project oversight; marketing; distribution and pricing; housekeeping; asset management; and procurement.

“The key to our long-standing success in the residential management industry has been simple: We keep focus on our personal relationships with homeowners and homeowner association boards,” said Mike Cuthbertson, SVP, residential resorts, CoralTree. “Our number-one priority is amplifying value for our homeowners by appreciating the unique characteristics of each property. We tailor each operating model to enhance customer experience and our marketing plans to increase real estate values while providing long-term growth of each property’s unique brand equity. For our guests, we combine the best elements of a four-diamond hotel and vacation rental experience. We are a hospitality company at our core, but the CoralTree Residence Collection is purpose-built to service residential properties including resorts, vacation rentals and homeowner associations.”

CoralTree provides support through local property experts while also offering global resources and infrastructure via the company’s home office. The CoralTree Residence Collection’s core principles remain focused on optimizing cash flow to residence owners; caring for owner’s homes; proactive and transparent communications; creating amazing guest experiences; and fostering a thriving workplace for team members, according to the company.