Concord Hospitality has promoted Craig Haas from area director, operations to regional VP, lifestyle and luxury hotels.
“As the industry is increasingly driven by luxury, experience-led hospitality, I am focused on understanding each property’s unique character and delivering anticipatory customer service while also continuing to drive personalization in a way that puts people, culture and experience first,” said Haas.
In his new role, Haas will report directly to Ben Haller, SVP, operations, and oversee the company’s portfolio of more than 30 lifestyle and boutique hotels.
“Craig’s appointment represents a strategic investment in one of the fastest-growing and most dynamic segments of our portfolio,” said Will Loughran, COO, Concord Hospitality. “As we continue to expand our presence in the full-service sector, Craig’s deep expertise in delivering elevated, experience-driven hospitality will be instrumental in strengthening our lifestyle and luxury offerings, enhancing guest satisfaction and driving long-term value for our owners and partners.”
Haas’ journey in hospitality began on the front lines, working as a server and bartender. He went on to hold senior leadership roles at Starwood Hotels & Resorts and Hyatt Hotels & Resorts. He joined Concord Hospitality in January 2018 as part of the Hyatt Centric Brickell opening team.
