Compass by Margaritaville plots expansion

Following the opening this month in Naples, FL, Margaritaville plans to add two more properties this year for the brand’s Compass by Margaritaville collection of boutique hotels. Another is expected to open in 2025, with two hotels breaking ground this year.

Compass Hotel Naples, the brand’s first conversion (formerly Staybridge Suites) and all-suite property with 119 suites on the West Coast of Florida features an outdoor pool experience, live entertainment, fire tables, multiple social gathering areas, a complimentary breakfast buffet and 5 o’Clock Somewhere Bar & Grill.

Other properties opening or breaking ground include:

  • Pigeon Forge, TN (Opening this fall): Located in the Smoky Mountains, the 162-room hotel will feature an indoor and outdoor pool with a lazy river, plunge pool, terrace bar, fitness center, 5 o’Clock Somewhere Bar & Grill and Provisions Grab & Go.
  • Beaufort, NC (Breaking ground in May): The 105-room hotel will be located in historic downtown Beaufort on Town Creek facing the Beaufort Yacht Basin. Guests can step off their boats and experience poolside 5 o’Clock Somewhere Bar & Grill, Welcome Cabana, Marina Store and more.
  • North Myrtle Beach, SC (Breaking ground in 2024): This property will feature more than 150 beachfront guestrooms, an indoor and outdoor pool experience, fitness center, meeting space, 5 o’Clock Somewhere Bar & Grill, Provisions Grab & Go and a complimentary breakfast buffet.
  • Flagler Beach, FL (Opening in early 2025): Located in a surfing town on Florida’s East Coast, the hotel will have 100 guestrooms, Salty Rim Restaurant with rooftop bar, Provisions Grab & Go, an outdoor pool experience, fitness center and more.

“With 10 additional projects in the pipeline, the growth and expansion of Compass Hotels stands as a major milestone for Margaritaville, emphasizing our mission to create unique boutique hotels in compelling destinations, complemented by unparalleled guest service, comfort and convenience,” said Rick Cunningham, SVP, development, Margaritaville. “Each new property in our diversified portfolio brings our core values to consumers in smaller leisure areas while taking steps forward in redefining the casual luxury market for travelers across the U.S.”

Compass by Margaritaville currently has locations in Florida and Oregon. Compass Hotel Anna Maria Sound in Bradenton has 123 rooms overlooking the marina and preserve. Compass Hotel Medford, a 111-room property, is located in the wine country of the Pacific-Northwest.