Cleanliness is truly the new guest amenity. Vi-Crobial Shield is a revolutionary microparticle purification process for textiles, developed to reduce viral contamination and provide a more hygienic environment for seating or sleeping. Vi-Crobial Shield’s particle infusion technology diminishes the spread and proliferation of microorganisms and viral hosts present upon sofa upholstery and mattress ticking for healthier surfaces, which is unable to fully guarantee consumers against disease and serves as a process to assist in the cleanliness of a surface.
“Peace of mind is the next level of comfort,” said Neil Owens, president, Cozy Mattress. “In reading the news this week, there are more international updates of what the hospitality economy does not wish to hear about. As more COVID variants are on the rise, how do viruses impact room and product specifications for hospitality? Are there any new solutions that may assist in these specification tasks for becoming less of a challenge for hotels? Can investments be utilized with assisting in keeping the hotel doors open, especially when the next pandemic arises?”
The future is healthier textile surfaces. Vi-Crobial Shield is a new antiviral technology and a product that could make all the difference in the future of furniture specifications for a safer and healthier lifestyle.
“It is our job as hotel and product designers to make a hotel room beautiful, accessible and most of all comfortable,” Owens said. “Beautiful, accessible and functional can be achieved, but how do we make a room ‘comfortable’—especially in the wake of the daily news about COVID variants and other viruses? The new definition of ‘comfortable’ must now contain an element of safety and cleanliness like never before. What will make brand customers ‘comfortable’ in 2021 and beyond?”
Vi-Crobial Shield’s goal is to assist in making heroes in the journey with the person selecting the room reservation for a family vacation, the specifier that selects the Anti-Viral product(s) for the property, the product manufacture for the bedding or upholstery for the hotel, the property owner or even the brand.
